Moby-Dick

Poster Design & Branding

This world premiere musical needed a look as epic as the story it’s adapting.

Based on Herman Melville’s iconic American novel, as the egomaniacal Captain Ahab drives his crew across the seas in pursuit of the great white whale, Melville’s nineteenth-century vision of America collides head-on with the present.

Poster design for Moby-Dick, featuring a white whale swimming in a red ocean.

Cetology

In a jaunty musical number, Ishmael sings of the many different types of whales he has cataloged and classified. Thus in addition to more traditional merch featuring the show’s logo, I designed a whale comprised of the names of the different species listed. It became one of the best-selling merch items for the show.

A whale whale, if you will.

A blue t-shirt featuring a typographic depiction of a whale composed of the names of different whale species.
A typographic depiction of a whale composed of the names of different whale species.
Moby-Dick merch items including a mug, notebook, sweatshirt, t-shirt, and hat.
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American Repertory Theater